It isn’t quite a surprise to see or do things we traditionally do. Fried chicken and gravy, pasta and wine, pizza and beer..fruit-vegetable-yogurt and movies??? What?? If Sony executives get their way, U.S. moviegoers will have the better option of healthier snacks when watching movies. In a recent speech at ShoWest, the country’s largest tradeshow for the movie theater industry, Chief Executive Michael Lynton of Sony Pictures Entertainment called upon concessionaires to provide betther and healthier options like fruit, granola, yogurt and vegetables with dip instead of high-calorie soda, buttery popcorn and candies. It’s “the right thing to do for our industry, for audiences and for our country,” said Lynton. Lynton’s colleague, Sony’s Executive Vice President for Global Communications Jim Kennedy, attempted to fight the causes of child obesity in his previous post with the Clinton Foundation. With this new intiative, he is telling CNN that Sony is asking theaters to accommodate the 60 percent of parents who feel that their overall moviegoing experience would be improved if there were healthier options available at the concession stand. Nielsen conducted a poll revealing that two-thirds of all moviegoers and three-quarters of parents would be more likely to buy the healthier options if available. Kennedy, himself a fan of a popcorn and M&Ms combo “I go back and forth between the sweet and the salt — though I wish the M&Ms came in smaller bags.” says neither set will suffer. “We’re not asking theaters to stop selling sodas, and we know most moviegoers are unlikely to change their habits. It just makes sense to offer more choices.” “It’s a new source of income for theaters. They’ve already innovated by adding digital technology and more comfortable seats. This is consistent with that level of innovation,” he said. The National Association of Theatre Owners Representatives and several major chains were unavailable for comment. According to SmartMoney.com interview with Warren Miller, senior equity analyst for stock tracking service Morningstar, of every dollar spent at the concession stand, 85 cents is profit. U.S. Moviegoers Will Have Better And Healthier Snack Options is a post from: Daily World Buzz
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U.S. Moviegoers Will Have Better And Healthier Snack Options
