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With a value of $3 million and a reach that can’t be matched, an ad on the Fox broadcast of Super Bowl XLV is one of the biggest marketing weapons in the News Corp ( NSDQ: NWS ). arsenal. Getting one of the house spots is a great opportunity for The Daily —and with tech issues already visible as it scales, a calculated risk. Broadcasting platform : YouTube Source : Paidcontent Discovery Date : 07/02/2011 03:11 Number of articles : 2
Video: ‘The Daily’s Super Bowl XLV Gamble
