Give Fox Searchlight some credit, I guess, for attempting to navigate one of the more challenging markets in contemporary film: the “urban market,” i.e. movies targeted toward minority viewerships, particularly African-Americans. And now that most signs point to the company’s retreat from that same market after a few conspicuous underperformers, go ahead and ask: What went wrong?
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Why Fox Searchlight’s ‘Movies For Black People’ Experiment Failed
