McDonald’s CEO Steps Down As Sales Decline McDonald’s CEO Don Tompson is stepping down from his position at the corporation. Via Fortune : McDonald’s CEO Don Thompson is leaving the company in March. The newcomer will face the enormous task of reversing the fast-food chain’s global sales slide. The company said on Wednesday said Thompson would step down as CEO and board member on March 1, and be replaced by Steve Easterbrook, its chief brand officer who is responsible for fixing the fast-food operator’s marketing and menu. A longtime McDonald’s veteran, Easterbrook earlier in his career held big jobs including president of McDonald’s Europe. The company said on Wednesday said Thompson would step down as CEO and board member on March 1, and be replaced by Steve Easterbrook, its chief brand officer who is responsible for fixing the fast-food operator’s marketing and menu. A longtime McDonald’s veteran, Easterbrook earlier in his career held big jobs including president of McDonald’s Europe. The move comes a week after McDonald’s, the world’s biggest restaurant company, reported fourth-quarter and full-year results that made 2014 the first with a decline in same-store sales in a dozen years. It was also the fifth straight quarter of declining same-store sales in the United States, where it has lost many customers because of an overly complicated menu and changing tastes, and a defections to fast casual chains like Chipotle Mexican Grill. Apparently, McDonald’s stock rose 3% once investors heard that Thompson was out. We wonder why their confidence rose all of a sudden….SMH.
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Black McDonald’s CEO Steps Down After Fast Food Sales Continue To Decline
