Photo: Intimissimi We’ve heard of jeans being recycled into building insulation, but bras into soundproof insulation? That’s a new one. Italian intimate company Intimissimi has launched a six-week multimedia campaign to encourage women to drop off their used bras at its stores across Italy, Ecouterre reports (via New York Times ). For every used bra brought into Intermissimi’s s… Read the full story on TreeHugger
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Italian Lingerie Company Recycles Bras into Insulation
