The WWF in Canada is doing a campaign this week to encourage people to drive less. Not an unreasonable thing; after all, “That selfish and thoughtless machine is hurting the environment and not doing you any favours either. We’re not saying to stop driving completely! Just a little bit less every day.” Then it gets strange. They want you to pin your car key to your shirt . And don’t forget to pin your car key to your shirt. Yes, we understand it’s a little weird, but it shows that you’ve got both the commitment to the planet and the confidence t… Read the full story on TreeHugger
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Pin It for the Planet: Canadian Campaign To Get People Out of Cars is Too Little, Too Late