Hermela Brook | June 11th, 2010 at 10:33 pm |. The month-long World Cup 2010 tournament, which kicks off Friday in Johannesburg, is expected to be the most-watched television event in history. Each match is projected to average up to 125 … ESPN partners include AT&T, Cisco, EA Sports , and Microsoft. The remaining FIFA World Cup Sponsors (who are not sponsoring ESPN’s coverage in the US) include the lubricant manufacturer Castrol, Emirates Airlines, Continental Tires, …
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World Cup 2010 expected to be most-watched TV event in history …
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