MOST people think of the grand challenges in computing as big science projects, like simulating nuclear explosions or protein folding. But with the holiday shopping season just ended, consider another: retail marketing. Retailing is emerging as a real-world incubator for testing how computer firepower and smart software can be applied to social science — in this case, how variables like household economics and human behavior affect shopping
Excerpt from:
A data explosion is remaking retailing
Posted in Celebrities, Hot Stuff
Tagged business, commerce-sites, decisions, Facebook, holiday, House, major-retailers, relying-on-gut, social networks, their-families
