Photo credit: The Mesh by Lisa Gansky. Lisa Gansky sees a new emerging business model emerging. One she has dubbed, The Mesh . “… one in which consumers have more choices, more tools, more information, and more power to guide those choices.” A model “based on network-enabled sharing—on access rather than ownership.” In her book, Lisa notes the primary benefit to business is that they can “sell” the same product multiple times and in doing so build up a profile of customer needs and actions to further refine the business. The upside for customers is that they get use stuff without all the hassles of own… Read the full story on TreeHugger
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The Mesh Explains Why the Present and Future of Business is Sharing (Book Review)
