On a day when South by Southwest basked in the afterglow of a wildly successful Bridesmaids screening and Tribeca announced the bulk of its remaining selections for 2011, the last thing on most movie enthusiasts’ minds is, “Dang, if only we could saturate this spring with yet another film festival.” Nevertheless, here comes Whole Foods Market — yes, that Whole Foods Market — with a multi-city, six-film program starting April 1. This could be a good thing, though.
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Whole Foods Market Launches a Film Festival, Because Why Not
