When the trailer for Bruno debuted in 2009 , Universal tried to sell audiences on the critical love for Sacha Baron Cohen’s previous summer comedy, Borat . It didn’t work. Cut to 2011, and here comes Warner Bros. using a similar strategy in the first teaser for The Hangover Part II (it looks like those Roman numerals are part of the official title), which uses quotes about the first film to fill up much of the trailer’s length. Is this highly anticipated sequel doomed to face a Bruno -like box office fate?
Go here to read the rest:
Return of the ‘Pack: The Teaser Trailer for The Hangover Part II Debuts with Help from Jay-Z
