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Britney Spears Featured in New Candie’s Ads

Britney Spears is featured as the model for Candie’s spring 2010 ads, with famed photographers Annie Leibovitz, Mark Seliger and Terry Richardson doing the honors. The campaign’s name: “Britney Spears Through the Lens.” Deep. “Annie, Mark and Terry are three of the biggest photographers in the world and I am honored to be working with them for my Candie’s ads ,” Spears said in a statement. “It was an amazing shoot, and I know my fans are going to love the cool images.” We’re sure they are too, as they eat, drink and breathe all things Britney. Here’s the first of many new Candie’s ads … Britney Spears for Candie’s … only at Kohl’s . The photo shoot, which took place at Paramount studios in Hollywood late last year, had three different themes for each photographer featuring Spears. Leibovitz’s photos feature Spears against an industrial backdrop, while Richardson photographed the superstar on a plain white set with colorful props. Seliger created elaborate sets, such as a French burlesque-inspired pink dressing room and a field with a custom-designed pink Harley-Davidson bike. “This is the most exciting shoot we have ever produced for Candie’s,” Dari Marder, the chief marketing officer of Iconix, said today. We don’t doubt it. Here are some more ads and behind-the-scenes Britney pictures …

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Britney Spears Featured in New Candie’s Ads

Britney Spears Shot By Annie Leibovitz, Mark Selinger, Terry Richardson For Candie’s Ads

‘I know my fans are going to love the cool images,’ Britney Spears says of new ad campaign. By Jocelyn Vena Britney Spears Photo: Candies Britney Spears is back in frilly bikinis, platform shoes and short shorts in another round of Candie’s Only at Kohl’s ads set to make their debut in magazines this spring. This time, the pop star worked with some of the industry’s top photographers for the “Britney Spears Through the Lens” ad campaign. Spears worked with Annie Leibovitz, Mark Selinger and Terry Richardson for the photos, shot in Hollywood at the Paramount studios in late 2009. “Annie, Mark and Terry are three of the biggest photographers in the world. I am honored to be working with them for my Candie’s Only at Kohl’s ads,” Spears said. “It was an amazing shoot, and I know my fans are going to love the cool images. … I’m very excited to be working with Candie’s for a second season.” Richardson and Leibovitz shot Spears in front of simple backdrops. Selinger designed a “Moulin Rogue”-inspired setting for his photographs and also had Spears pose on a motorcycle. In 2009, Spears followed in the footsteps of other famous faces endorsing the brand — Hilary Duff, Fergie, Jenny McCarthy and Alyssa Milano, to name a few — and was shot by Mark Liddell for the spring campaign. Of the latest Candie’s collection, Spears said she likes the dresses the best. “They’re actually very fitted and flattering for women,” she said. Related Artists Britney Spears

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Britney Spears Shot By Annie Leibovitz, Mark Selinger, Terry Richardson For Candie’s Ads