Facial recognition has been utilized before in advertising, but in this case, state of the art technology does more than target people with the right products. A London advertising and marketing agency, WCRS, created a cutting edge billboard of a battered woman that “heals” as more people look at her. The tagline, appropriately: “Look at me.” Bruised Woman on Billboard Heals as Passersby Look at Her To coincide with International Women’s Day March 8, WCRS teamed up with Women’s Aid and Ocean Outdoor to create the cool digital billboard. Even cooler is the cause, ending domestic violence by bringing awareness to its victims, many of whom feel they can’t speak out or elect not to. The facial recognition technology amazingly recognizes when people are paying attention to the image of the woman, whose face changes as they do. As more passersby look at the ad , her bruises and cuts heal faster, perfectly illustrating the benefit of not turning a blind eye to this ongoing problem. The campaign is gaining global attention this week, although it already won an Interactive Award in the 2014 Art of Outdoor competition with a different model. Look at the video above. It’s awesome. Then for a different campaign that also drives home the same issue (or tries to at least), click through the gallery of battered Disney princesses below: Battered Disney Princess Posters 1. Battered Ariel View Photo This battered Ariel poster is one of several by Saint Hoax, in a campaign to raise awareness about and prevent domestic violence. 2. Battered Cinderella View Photo This battered Cinderella poster is one of several by Saint Hoax, in a campaign to raise awareness about and prevent domestic violence. 3. Battered Jasmine View Photo This battered Jasmine poster is one of several by Saint Hoax, in a campaign to raise awareness about and prevent domestic violence. 4. Battered Aurora View Photo This battered Princess Aurora poster is one of several by Saint Hoax, in a campaign to raise awareness about and prevent domestic violence. Advertisement A message from our sponsor. The End. Up Next: ” Battered Disney Princess Posters .” We’ll be redirecting you shortly…
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Battered Woman Billboard "Heals" as More People Look at Her
