Amazon.com Inc. is quietly expanding its private-label business in a bid to diversify away from its online bookstore roots and become more like a general retailer. (Fowler, G., 2009, September 18, par.1) Amazon doesn't say what percentage of its $19 billion in annual sales are from its private-label business, but it already sells more than 1,000 products that are manufactured at its request
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Amazon.com expands private-label business