I’m kind of in awe of the marketing team behind Scream 4 . Years after Scream 3 opened to little fanfare and vanished into the Wal-Mart dollar bin, here they are trying to position Scream 4 as one of the must-see franchise movies of the year. And they’re doing a decent job! Let’s hear it for hype and the fickle pop-cultural collective consciousness! In any case, now that we’ve got an official, HD version of the trailer that leaked last weekend (and quickly disappeared ), let’s journey down trailer-memory lane to chart how the rules of the series (and its marketing) changed, how it lost its audience and how well the latest trailer does at rectifying that failure. I’ll be awarding each trailer a score between 1 (Lame!) to 5 (Hip!) on the Hip-O-Meter (patent pending).
Original post:
How Does the Scream 4 Trailer Stack Up to Its Predecessors on the Hip-O-Meter?
