Pop quiz, hot shot: Say you’re Marvel Entertainment, and you’ve got the sequel to $585 million worldwide-grossing Iron Man lined up with the original star and director, plus a recent Oscar nominee and Scarlett Johansson. Do you do everything you can to make sure that movie is the The Dark Knight to the original’s Batman Begins , or do you concentrate your efforts on connecting it to other properties that no one but Comic Book Guy even knows exist, like Thor ? If you guessed option two, then send your resume to Marvel, because it seems that’s exactly what’s happening.
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Will Marvel’s Big Picture Wind Up Killing Iron Man?
