Before he reinvented marketing with the disposable blade, King Gillette wanted to reinvent the city and society. Annalee Newitz of io9 describes his plans: Gillette wanted to solve the problem of social inequality with his perfect city, which he named Metropolis. The city, which he outlines in his book The Human Drift, would be built on top of Niagara Falls. Gillette wanted to Nikola Tesla design a water-… Read the full story on TreeHugger
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Design For An Electric City For The 20th Century- in 1894
