What do Justin Bieber and Santa Claus have in common? No, it isn’t long, white facial hair and shakable bellies. It’s the fact that both go the extra mile for kids in need. A story is breaking this Christmas Eve about Bieber’s efforts to assist children in the Atlanta area. Reportedly the pop star, at the urging of deejays at Q100, invited his fans to stuff his tour buss with toys that were donated to the Children’s Healthcare of Atlanta. “Within hours, the bus began to fill up with toys for the ailing children, helped by the radio station’s on air promotions and Bieber’s own publicity juggernaut: his Twitter account,” PopEater reports. “I think that it doesn’t really matter what you do,” the pop superstar said. “As long as you’re helping other people, why not do it?” What better message can you think to send this holiday season?

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Justin Bieber plays Santa to ailing Atlanta kids