Lots of people pay The Situation big money for endorsements. Abercrombie & Fitch is looking to do the opposite – pay him NOT to wear the brand! The company says in a news release that having Mike Sorrentino and his Jersey Shore castmates in A&F clothing could be disastrous to its image. In short, it could cause “significant damage,” if not irreparable harm. Abercrombie & Fitch: Not pumped about Sitch. Abercrombie feels any connections to The Situation will go against the “aspirational nature” of its brand and may be “distressing” to potential customers. Hilariously, the Ohio-based retailer says it offered a ” substantial payment” to Sitch and producers of the MTV show if he will just wear something else. The company is also making the offer to others in the hard-partying cast, which has been known to rock those threads. MTV declined comment today. On a related note, Aeropostale should really consider making a similar offer to Gary Shirley of Teen Mom . The guy wears that one shirt EVERY week! [Photo: WENN.com]
Excerpt from:
Abercrombie to The Situation: We’ll Pay You to Not Shop Here!
