Dove has done it again. The company – which previously brought us to tears by showing a military man reuniting with his family – has opened up our waterworks with a new, Father's Day-themed ad. This Dove's Men+Care campaign featured real-life footage of actual men just finding out that their partner is expecting. “Real strength means showing you care even from the very first moment,” reads a message at the end of the commercial. The entire video is chock full of awesome pregnancy announcements , and we dare you to watch it with a dry eye. “This Father's Day, our new Dove Men+Care film celebrates men from the very first moment they find out they are going to be a dad,” wrote Dove on its YouTube page, adding: “Why? Because we know that showing care is a sign of a man's real strength. Watch our film to see how care makes dad stronger. Then, share your advice with the #RealStrength.”
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Dove Father’s Day Commercial WILL Make You Cry