Image credit: Pasty Muncher I’ve been thinking some more about why individual environmental action is not enough . It’s not just that the metric for success—personal reductions in our impact, as opposed to collective—is on the wrong scale. It’s the wrong metric too. We are spending so much time worrying about how to reduce our impact, and be less bad, we are loosing sight of the fact that we can’t just slow the destruction. We have to reverse it too. … Read the full story on TreeHugger
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Is It Time We Maximise Our Ecological Impact? Being Less Bad is Not Enough
