Most hot restaurants follow the same trajectory: Big investment, smash opening with celebrities and hoi-polloi, then the Yogi Berra phase , where “nobody goes there any more, it’s too crowded”, then decline and close. One way to avoid this waste, and to take advantage of the patio season, is the “pop-up”, the temporary restaurant that is built on the cheap and only operates for a short time. Perhaps the most interesting of this year’s crop from a TreeHugger point of view is Studio East Dining in East London, overlooking the Olympic Park and d… Read the full story on TreeHugger
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Pop-Up Restaurants Popping Up All Over
