A found-everywhere band of the last two years, Brooklyn-bred Vampire Weekend ‘s back with a new album, and new press lines to go with it: they’ve transitioned from their “prep-chic” Ivy League linage image into ostensibly different “California”-style brand identification. This all naturally culminates in the following Wall Street Journal headline: Vampire Weekend Goes from Columbia to California on Its New Album, “Contra” The nice thing about a band like Vampire Weekend is that they make the duties of a mostly-stupid music press’ job really, really easy, by giving them easy narratives to fill in
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Rockonomics: The California-Prep Style Rebranding of Vampire Weekend
