Judging from Twitter buzz, The Change-Up is either a really funny (and really dirty) R-rated comedy with marketing that does it a great disservice, or the terrible body swap disaster that the marketing points toward. Perhaps that’s why this new promotion for the Universal laugher gets right to the core of things: Jason Bateman and Ryan Reynolds are funny and handsome, and you probably really like them. Translation: let them sell the movie! And sell they do: “It’s no dumber than a movie about a bunch of talking apes.”
Continued here:
The Change-Up: ‘No Dumber Than a Movie About Talking Apes’
