If you thought Twitter was only used to discuss Justin Bieber and the iPad, think again. According to a newly released study from HP — hilariously titled ” Predicting the Future With Social Media ” — Twitter can accurately predict the box office returns of new releases better than more traditional outlets like the Hollywood Stock Exchange (HSX). As it turns out, when a film has positive buzz on Twitter it does better than a film with negative buzz. Who knew?
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Your Twitter Feed Can Predict the Box-Office Future
