Tag Archives: actually-drink

WATCH: Daniel Craig Appears In SkyFall Heineken Ad − Martini Drinkers Shaken, Not Stirred

I’m going to need more than one martini — Ketel One, straight up, lots of olives — to swallow this ad. Daniel Craig appears with Bond Girl Berenice Marlowe in a new Heineken ad tied to the release of the upcoming 007 feature, Skyfall . Craig’s brief appearances book-end the commercial and martini lovers will find some consolation in the fact that he doesn’t actually drink from the bottle of Heineken that he orders in the clip. I do have to give Wieden + Kennedy Amsterdam props for the zany, international flavor of the recent Heineken TV ad spots. The scene in the clip below where the actor mistaken for Bond recreates a miniature replica of Moscow’s onion-domed St. Basil’s Cathedral by shooting playing cards from the palms of his hands is a smart touch. Although Heineken has had a 15-year relationship with the Bond franchise, this commercial represents part of a stepped-up marketing and product placement campaign that was announced this past spring. Follow Frank DiGiacomo on Twitter. Follow Movieline on Twitter. 

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WATCH: Daniel Craig Appears In SkyFall Heineken Ad − Martini Drinkers Shaken, Not Stirred