The ad for the Coty perfume has been deemed “racy-but not explicit” by Britain’s Advertising Standards Authority (ASA), who has banned the s-exy commercial from running before 7:30 p.m., when kids are most likely to be sitting in front of the TV, reports WWD. When Beyoncé launched her first fragrance, Heat, in Februrary, both the scent and the campaign left you wanting more–until now. And while the commercial was supposed to reflect Beyoncé’s personal ‘s-exy chic’ style–not to suggest s-ex!–
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Beyonce first fragrance ad
