On the one hand, the guy who made The Elephant Man , Blue Velvet and Mulholland Drive is entitled to some kind of lifetime exemption to direct whatever he wants whenever he wants — Duran Duran concert videos , Dior commercials , debt-ceiling riffs , pop albums , whatever . On the other hand, David Lynch may as well be the art-house Donald Trump at this point, pursuer of nominal glories bordering on the fetishistic at best and the gratuitously stupid at worst. Take this new coffee ad, for example — probably better than anything you’ll see on Super Bowl Sunday , but still an ad for a beverage branded by a master filmmaker turned hobbyist mythmaker. There’s nothing here you didn’t see 22 years ago in an episode of Twin Peaks ; there is no other new Lynch cinema in any legitimate stage of development. Or maybe that’s just how it feels! Your mileage may vary. Related: Here’s Lynch writing about his love for coffee , also old news . I am running out of things to give up on! [ AdWeek via THR ]
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VIDEO: David Lynch Coffee Gets David Lynch Commercial
