It’s confusing, but intriguing – and it’s got J.K. Rowling behind it, so we have no doubt it will be imaginative and successful. We’re talking, of course, about Pottermore , the author’s latest creation, first teased last week and now explained in more detail. In a new video, the woman behind Harry Potter says the website will be a “reading experience unlike any other.” It will center around Rowling’s iconic novels, with users playing a key role. It will also be the exclusive destination for one to purchase digital audio books and e-books. The site opens in October, but visitors can check in on July 31 and learn how they can gain early access. “I will join in, too, because I will be sharing additional information I have been hoarding for years about the world of Harry Potter,” Rowling teases here: Pottermore Explanation: J.K. Rowling
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Pottermore Explained: J.K. Rowling to Unveil Social Network, Gaming Site