The latest trailer for Tower Heist is out, and not a minute too soon as Universal prepares to undertake Hollywood’s most adventurous journey yet on the VOD frontier: Releasing Brett Ratner’s comedy to on-demand audiences just three weeks after its Nov. 4 theatrical opening. Exhibitors are pledging boycotts , pundits are wringing their hands , and competing studios are paying extra close attention to how it could all affect them. All of which misses the bottom line for viewers, which is: How much???
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Trailer: Under What Circumstances Would You Pay $59.99 to Watch Tower Heist?