Based on the full trailer for The Smurfs , I’m guessing that Shrek 2 and Daddy Daycare writers J. David Stern and David N. Weiss scored the most coveted writing gig in Hollywood. At points in the script where most writers may have paced back and forth for hours, struggling for the right words, this team could simply just fill in any blank with the word “smurf.” In just under two minutes, the word is used in four different contexts, only two of which I understood. But will this movie go all the way?
I was one of the few who wasn’t totally enamored with the Super 8 Superbowl spot , which felt rushed and uneven to me. Knowing full-well that my minority opinion probably caused J.J. Abrams and Steven Spielberg no grief whatsoever, I’d still like to go ahead and formally apologize, because this new full length trailer is phenomenal.