You know how when you’re browsing around online, and you arrive at a news site or some other ad-supported publication that digs into your Web history for the most appropriate display ads to show you on your visit? Except they’re not appropriate, like, at all ? Try this recent combo found by a Movieline reader in Australia: I mean, sure! Sydney restaurateur survives 25-meter fall from balcony + your desirable age/economic demographic + Sam Worthington’s slow career suicide new film opening soon = Marketing genius . If only we’d had a guy plunge eight stories in one of our bigger American metropolises! This movie might have made some money . Anyway, can’t wait to see Titanic 3-D ads automatically show up on every story about the Costa Concordia for the next two months. You’re welcome, James Cameron. [ Sydney Morning Herald ]
Continue reading here:
When Movie Ads Go Wrong: Man on a Ledge Edition
