No bidding war necessary for Morgan Spurlock’s latest Sundance documentary. The Greatest Movie Ever Sold — which will premiere at the festival — was officially picked up by Sony after a lengthy courtship . “Sony Pictures is the greatest distributor a film could have,” said Spurlock in a statement. The Greatest Movie Ever Sold — which focuses on product placement in movies — will hit theaters in April. Fun! You can keep up with all of the happenings at Sundance by following Movieline’s extended coverage right here . [ indieWIRE ]
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The Greatest Movie Ever Sold Gets Sold at Sundance