Abercrombie & Fitch’s timing, not unlike its earnings outlook, is less than stellar. Just hours after their offer to Jersey Shore ‘s The Situation – to pay him a “substantial amount” in exchange for him NOT wearing their apparel – the latest figures for the preppy retail chain were released. Short story? They sucked. “Looks like Abercrombie got themselves into a Situation!” you-know-who tweeted. Sitch, a.k.a. Mike Sorrentino, went on to add: “Thanks #SituationNation for having my back and you are the best fans in the world! I love you guys!” An article detailing the steady decline of A&F stock coincidentally came out right after new wake of their non-endorsement offer to Sitch had leaked. There was no mention of any correlation to the Jersey Shore cast’s love for the brand, but company’s stock took a dive of nine percent regardless. Despite their offer, clearly a diss of Mike and an opportunistic PR ploy, the retailer is still offering its bestselling “The Fitchuation” t-shirts online. Not that MTV is bitter in the least. “It’s a clever PR stunt,” the network said. “We’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on TV.” MTV 1, A&F 0.
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Abercrombie Stock Price Tanks, Situation Laughs
