Tag Archives: their-fibre

Puma Pounces on Sustainability Award

Posted on November 30, 2010 by Benny Hollywood| Comments Off on Puma Pounces on Sustainability Award

Image: Puma A couple of days ago, the sports company Puma picked up the German Sustainability Award 2010, in the category “Most Sustainable Strategy.” Over 560 companies entered in the 2010 competition, so we imagine it was a rather happy Puma CEO and Chief Sustainability Officer who received the award. “I am convinced that it must become a given that every company has to be sustainable and I am grateful that the German Sustainability Award acknowledges sustainable business strategies and hence underpins the imperative for corporations to change their business practices for the better,” said Jochen Zeitz…. Read the full story on TreeHugger

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Fibre Flare – Long Line LEDs for Velocipede Visibility

Posted on November 30, 2010 by Benny Hollywood| Comments Off on Fibre Flare – Long Line LEDs for Velocipede Visibility

Photo: Fibre Flare Nearly 70% of all nighttime Bicycle-Car collisions are due to inadequate side visibility, according to information garnered by Fibre Flare. A firm, who as coincidence would have it, happen to make a high intensity omni-directional bike light, said to visible from almost any direction at distances over 300 metres. Their Fibre Flare lights are, in simplistic terms, a 292mm (~ 1 ft) length of fibre optic tube, sandwiched between a light emitting diode (LED) at each end…. Read the full story on TreeHugger

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