www.epltalk.com To promote the 2010 World Cup Draw, to be held on December 4, 2009, ESPN sent out a limited number of press kits in creative packaging. Watch as The Gaffer from http opens up the package and reveals what’s inside and what ESPN is planning on doing to promote the World Cup draw and the 2010 World Cup from South Africa.
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ESPN Promotes 2010 World Cup Draw: The Group Of Death
Tagged cahill, death, espn, limited-number, Mtv, package, promote-the-world, soccer, south-africa, south-africas, Sports, wieden + kennedy, world cup
From MTV: When South Africas political prisoners of Apartheid were eeking out their days on Robben Island, did they ever think their lives would be made into a catchy ESPN ad? Did they think there would be a U2 soundtrack? Or that their gravy-colored prison bunks, when seen through a smeared lens, could be beautiful?
Excerpt from:
Apartheid and FIFA World Cup on ESPN. Distasteful Ad?
Tagged apartheid, cahill, cameroon, celeb news, days, days-on-robben, gravy, Mtv, south-africa, south-africas, Sports, their-lives, were-eeking, wieden + kennedy
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