Total Football 2010 : While the old-school adage for sports viewing has historically been “bigger is better,” this year’s World Cup proves size matters…but not in the traditional sense. The mobile generation will … Jun 11, 2010 at 10:37 am . Great write up on the influence of the World Cup not only in advertising, but in product development and merchandising. I am for sure going to be watching the cup, especially the USA v England match on Saturday–can’t miss that one. …
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experience matters » Blog Archive » World Cup 2010 Creative Round-Up
