What’s the best way to revive interest in a ’90s horror franchise? If you’re Scream 4 stars Courteney Cox and David Arquette, you might think the best marketing strategy involves complaining about your non-existent sex life on national TV and radio — which coincidentally, has nothing to do with the film you are hawking . Maybe they are onto something, though; appealing to the public’s basest interests — sex and tabloid gossip — might put asses into seats in spite of a project’s mediocre reviews and impertinence. Let’s take a look at the former couple’s Dirt y strategy and see if it’s worthy of replicating.
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Is Discussing Your Sex Life Publicly Really the Best Way to Promote Your Film?
