Tag Archives: tabloid-gossip

Jon M. Chu Promises Gritty G.I. Joe 2 and No 3-D Conversion

As soon as Paramount selected Jon M. Chu ( Step Up 2 the Streets, Step Up 3D, Justin Bieber: Never Say Never ) to direct their upcoming G.I. Joe sequel, the filmmaker faced the uphill battle of changing the perception that he was just a dance movie guy. But in a new interview, the helmer goes long on his love for the property, explains his vision for the sequel, corrects Rachel Nichols’ Tweet that certain characters might not return, and vehemently swears that he’d rather make a 2-D film than convert to 3-D in post.

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Jon M. Chu Promises Gritty G.I. Joe 2 and No 3-D Conversion

Is Discussing Your Sex Life Publicly Really the Best Way to Promote Your Film?

What’s the best way to revive interest in a ’90s horror franchise? If you’re Scream 4 stars Courteney Cox and David Arquette, you might think the best marketing strategy involves complaining about your non-existent sex life on national TV and radio — which coincidentally, has nothing to do with the film you are hawking . Maybe they are onto something, though; appealing to the public’s basest interests — sex and tabloid gossip — might put asses into seats in spite of a project’s mediocre reviews and impertinence. Let’s take a look at the former couple’s Dirt y strategy and see if it’s worthy of replicating.

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Is Discussing Your Sex Life Publicly Really the Best Way to Promote Your Film?