Harry Cranes of the world, prepare to have your mind blown. While conventional wisdom states that no one with a DVR would ever sit through commercials, Neilsen reports that DVR users aged 18-49 are watching more commercials than ever before. Further, commercial viewing on “younger-skewing” shows like Gossip Girl and Glee rises some 50 percent when the broadcast is watched within three days of recording. The catch? The word “watch” has a very wide definition.
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Nielsen: DVR Users ‘Watch’ Commercials More Than You’d Think, But Not Really
