The results of the Conde Nast Magazine Death Pool are in, stunningly early: the company announced this morning that it’s folding Gourmet, Cookie , and two bridal magazines, Elegant Bride and Modern Bride . This, then, is the fallout from McKinsey. The company had floated the idea that its turnaround could be accomplished without any magazines going under (if you’re keeping score, Michael Musto’s rumor of five mag deaths beat Keith Kelly’s rumor of zero), but that was always impractical.
Read more:
The Wrath of McKinsey: Conde Nast To Fold Gourmet, Three Others
