On the front page of the New York Times today—for those of you still buying newspapers, it’s below the fold—an article hilariously titled “Before Hiring Actors, Filmmakers Cast Products” (online it appears with the more benign headline: “Branding Deals Come First in the Filmmaking Process”) tries to get to the bottom of all that pesky product placement appearing in movies these days. And while conspiracy theorists will be disappointed that it makes no mention of the Modern Family iPad episode , they’ll be the only ones. This thing reads like an Onion article as written by Michael Tolkin. Even the main focus, a lawyer who specializes in branding deals by the name of Jordan Yospe, feels conjured out of the deep recesses of a screenwriter’s mind. After the jump, play along and try to figure out which portions are real and which are fake. (Hint: Think real.)
Read more from the original source:
What’s Real and What’s Imagined in NYT’s Stunning Product-Placement Survey?
