Radio programming directors say new song is getting ‘mad love’ already. By Gil Kaufman Lady Gaga Photo: Getty Images Given the months of anticipation, it’s hard to believe that Lady Gaga’s “Born This Way” would live up to expectations when it premiered. The towering, club-remix-ready anthem in support of outliers, outcasts and proud freaks of all stripes debuted on radio early Friday morning (February 11), and as with just about all things Gaga, the response was immediate. After hearing it very early Friday morning, Julie Pilat, the assistant program director and music director at Los Angeles’ KIIS FM dubbed the song a “one-listen record.” In an e-mail sent soon after the song debuted on her station (hours before the scheduled 6 a.m. ET debut on the East Coast), Pilat wrote that the song, “sounds incredible on KIIS.
