As Twitter has become a legitimate source of news, opinions and even a place for television pitches , movie studios have warmed to its other feature: Promotion. Toy Story 3 was the first film to buy “ad time” in the trending topics section , but many others have partaken in this bit of nuevo-marketing madness since then. The latest is How Do You Know , the James L. Brooks dramedy scheduled for release next month. Too bad that particular promoted hashtag isn’t going as well as Columbia Pictures probably hoped.
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When Twitter Marketing Goes Wrong: How Do You Know Hashtag Causes Confusion, Derision
