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Chalk this story up in the category of smart marketing tips. Valve’s original Portal game was an indie favorite that had a lot of fans, just not millions and millions of them. For Portal 2, Valve’s marketing machine has focused on widening the audience for the physics-based shooting game. And it has hit upon a way to target the female audience — or perhaps just the larger community of boot fans —… Broadcasting platform : YouTube Source : VentureBeat Discovery Date : 12/04/2011 19:23 Number of articles : 4
Valve figures out how to widen its audience for Portal 2 — with boots
