Image via The Sierra Club Throughout the Gulf oil spill , BP pulled out all the stops to try and save their image — with a slurry of off-the-mark television advertisements airing across the United States. Still, their pricey PR campaign couldn’t come close to the impact felt after seeing the
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Is This the Worst Oil Advertisement Ever?
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Tagged business & politics, carbon, carbon footprint, healthy, Hollywood, image, message, oil, pricey, radical-product
Image via Leonardo Bonanni This past Thursday, at the business conference Opportunity Green , one panel entitled Next Generation Carbon Mapping: Radical Transparency and Truth in Advertising captured the attention of the standing room only audience at Los Angeles Center Studios. Copy paper was the medium but the message was about its carbon footprint. New Leaf Paper ,
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Radical Product Transparency Via Carbon Mapping- Highlight from Opportunity Green
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Tagged advertising, carbon, carbon footprint, carbon-neutral, los angeles, medium, message, radical-product
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