Last night’s episode of Modern Family followed Claire Dunphy (Julie Bowen) as she contrived a way to purchase an iPad for her husband, gadget-loving Phil (Ty Burrell). Product placement emerges as a lame supporting player in many primetime offerings, but the front-and-center shilling felt particularly acute last night. While Apple and ABC seem to deny a deal taking place , a new press release from Apple ensures that the two companies had at least been in iPad-related discussions recently (in addition to an ABC player for the iPad that’s advertised on ABC. com using…a picture of Phil cradling the product):
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Modern Family Product Placement Mystery Solved?
