Ah, Memorial Day Weekend. The unofficial start of summer has finally arrived and so to have the annual think pieces about the relevancy of film critics. If it feels like this is happening earlier here in 2010 than it did in 2009, that’s because it is. The debate didn’t start last year until Transformers: Revenge of the Fallen dropped a big turd on multiplexes — it had a 20 percent score on Rotten Tomatoes — yet still garnered $836 million worldwide from viewers. This year the party got started with Sex and the City 2 , a film so roundly hated by film critics that it has drawn comparisons to feces, terrorism and rape. And yet for every negative review, it feels like another 100 tickets are sold. The conventional wisdom states that Sex and the City 2 is “critic-proof,” but that implies that critics matter to a film’s financial success. Spoiler: They don’t.
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Sex and the City 2: The Myth of the Critic-Proof Movie