If you thought that sitcom rerun advertising was exclusive to commercials, you’re apparently wrong. Sadly (or excitingly, depending on your views on time-travel marketing), networks have found a way to generate ad revenue for new films and products in old episodes of your favorite television series by straight-up superimposing those products into a scene. For evidence, look no further than a recent rerun of a 2007 episode of How I Met Your Mother that allegedly (and eerily) advertised this weekend’s Kevin James vehicle Zookeeper .

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How I Met Your Mother Rerun Includes Zookeeper Ad