Today and tomorrow mark the midpoint of 2010 — and thus the midpoint of our year in movies and TV. Join Movieline in both taking stock and looking ahead . Hype is like cholesterol: There’s a good kind and a bad kind. The good kind builds organically from people’s genuine interests — or at least mostly organically, nudged by institutions with significant interests at stake. Think Avatar , which, love it or hate it, many people wanted to see for years, and whose gross proved a phenomenon of demand equal to greater than Fox or James Cameron’s hucksterism. The Oscars had a good-hype year in 2009-’10 as well, setting itself up as a populist tradition (10 Best Picture nominees ZOMG !) despite the natural elitism of its organizers. Oscar season was fun! Psychotic, sure, somewhat predictable, but fun. Then came the bad hype, and boy are we paying for it.
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Movieline at the Midpoint: Have We Finally Had Our Fill of Hype?
